About Us

Hey there, and welcome! I’m so glad you stopped by!

I’m Alexa, the proud owner and founder of BAR, and yes—this wild ride wouldn’t be the same without my husband Bobby by my side. He’s my best friend and business partner. We’ve got two amazing kids, Michal and Bobby, who keep us on our toes and remind us why we do what we do.

And let’s not forget—teamwork makes the dream work! We’ve got a killer team behind us, and we couldn’t do this without them. So grateful!

Six years ago, I started with one big dream—to make a difference in people’s lives—but honestly, I wasn’t sure how it’d all work out. So, I simply started, we got to work, we let go, and let God handle the rest.

Fast forward to today, and here we are with an amazing community of the most incredible women, a platform to share fabulous fashion, and a thriving business that not only supports our family but so many others. Dream come true? You bet!

If there’s one thing I’ve learned: if you want something, go for it. Work hard, put yourself out there, and never stop trying. Anything is possible!

We look forward to getting to know you too! We hope you will join us @ By Alexa Rae (Exclusive).

If you would like to begin shopping, go ahead, and download our FREE App! Click here to download. Not only can you shop 24/7, but you can also stream us live right from the App!